AdWords 201: An Intermediate Guide (AdWords University, Part 2) (Kindle Edition)

Veteran search marketing expert, Mark Brimm, and AdWords management guru, Stephen Moss, put this 3-piece AdWords how-to series together to address the true need of a growing population of AdWords-using entrepreneurs, marcom soldiers and agencies who simply have no clue how to run an AdWords campaign or could use a refresher course. Inch by inch, Moss & Brimm cover the spectrum from where AdWords 101 (the first book in this AdAdwords series from the Error 404 Series) left off, addressing the specific needs of the Intermediate to Adavnced level AdWords user. If you haven’t already read the first book in the series, you might consider checking it out. If, however, you’re pretty familiar with AdWords already, AdWords 201 could liekly be right up your alley. Unlike other AdWords books on the market, this series focuses on a lasting approach to using AdWords, rather than on temporary “hacks” which could end up costing latecomers more harm than good. AdWords 201 focuses on pu (more…)

AdWords 101: A Guide For Beginners (AdWords University, Part 1) (Kindle Edition)

Veteran search marketing expert, Mark Brimm, and AdWords management guru, Stephen Moss, put this 3-piece AdWords how-to series together to address the true need of a growing population of AdWords-using entrepreneurs, marcom soldiers and agencies who simply have absolutely no clue how to run an AdWords campaign or could use a refresher course.Rather than give anecdotal lip-servcice to the efficacy of Google or AdWords, AdWords 101 dives right into the thick of the basics and how to get the mind acclimated to actually using AdWords. This beginning intro to AdWords kicks off the series and is aimed specifically to the beginning user’s needs, instructing the beginner how to start using AdWords quickly and painlessly and avoiding uneccessary forays into dubious temporary-oriented techniques. Perfect for entrepeneurs or small interactive agencies who need help getting the hang of running AdWords campaigns–or even for agencies who simply want to solidify their current knowle (more…)

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AdWords 301: An Advanced Guide (AdWords University, Part 3) (Kindle Edition)

AdWords is unfortunately not as easy as many first-time users believe it to be. The cost of the learning curve can be pointlessly steep and even distort the marcom effort by giving a false mpression of the efficacy of AdWords as a marketing tool. Knowing the true skinny on AdWords is crucial before beginning to use this powerhouse channel.Author and AdWords management guru, Stephen Moss, and search marketing veteran and editor, Mark Brimm, put this 3-piece AdWords how-to series (more…)