Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Kindle Edition)

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

From the Back Cover

OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line: Identify mission critical parts of your website and their tru (more…)

AdWords 201: An Intermediate Guide (AdWords University, Part 2) (Kindle Edition)

Veteran search marketing expert, Mark Brimm, and AdWords management guru, Stephen Moss, put this 3-piece AdWords how-to series together to address the true need of a growing population of AdWords-using entrepreneurs, marcom soldiers and agencies who simply have no clue how to run an AdWords campaign or could use a refresher course. Inch by inch, Moss & Brimm cover the spectrum from where AdWords 101 (the first book in this AdAdwords series from the Error 404 Series) left off, addressing the specific needs of the Intermediate to Adavnced level AdWords user. If you haven’t already read the first book in the series, you might consider checking it out. If, however, you’re pretty familiar with AdWords already, AdWords 201 could liekly be right up your alley. Unlike other AdWords books on the market, this series focuses on a lasting approach to using AdWords, rather than on temporary “hacks” which could end up costing latecomers more harm than good. AdWords 201 focuses on pu (more…)

Google Adwords Primer – Your Step By Step Guide To Using Google Adwords! A+ (Kindle Edition)

Google Adwords Primer is a tutorial that teaches you absolutely everything you need to know about successfully using Google Adwords to drive highly targeted traffic to your website … and more sales in your shopping cart!You will learn everything from setting up your account in the first place to choosing the right key words, writing attention grabbing ads, managing your campaigns and lowering your advertising costs by increasing your ads CTR

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Landing Pages Success Guide – Earn Big From Adwords (Kindle Edition)

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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

From the Back Cover

OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line: Identify mission critical parts of your website and their tru (more…)

The Complete Guide to Google AdWords: Secrets, Techniques, and Strategies You Can Learn to Make Millions (Back-To-Basics) (Paperback)

No description for this product could be found, but have a look over at Amazon for reviews and other information.

Adwords Primer – Guide To Pay Per Click Advertising with Google (Kindle Edition)

Google AdWords is a pay-per-click solution offered by Google. Pay per click type of advertising can help transform your web site from no traffic to web site with high traffic. This can bring in huge profits. Google AdWords offers easy solutions and techniques to get the maximum traffic to your web site very quickly. Pay per click advertising requires you to form a small advertisement covering barely two to three lines. This carries a headline citing your keyword. Clicking on this headline provides link to your web site. Ideally, Google.com offers organic results and paid links for every search on the web site. Paid links normally appear on the right hand side while organic results are on the left. Every time anybody clicks on your paid advertisements at Google site, you pay a fee to Google. Fees can be anything from .10 cents to many dollars depending on the demand and popularity of your keyword. You should target quality clicks at your web site to increase sales and (more…)

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes (Paperback)

Double Your Web Traffic—Overnight! Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium. Learn how to:Build a powerful, streamlined campaign from scratch Develop high quality keyword lists Write killer advertising and website copy that gets clicks Get your ads in front of the best audience possible Keep your ads showing up with high quality scores Tri (more…)

Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide) (Paperback)

With this book, you’ll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google’s advertising programs in particular help you make money. You’ll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don’t, and why. Google’s ad programs can help any business with a web presence, and this guide explains precisely how to use them.Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (S (more…)

Ultimate Guide to Google AdWords (Kindle Edition)

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads, and get instant access to over 100 million people in less than 10 minutes.- But that’s exactly what Google AdWords does.- It’s an awesome concept — but businesses can lose a bundle if they don-t know how it works.- AdWords expert Perry Marshall covers how to get lower bid prices, more visitors, and more control in this comprehensive guide.- Current advertisers learn to save 20 to 70 percent off their Google bill, and new advertisers will double their web traffic overnight.- Search engine optimization techniques, direct marketing skills, inexpensive methods of testing, and real-life case studies help both online and brick-and-mortar businesses use the world’s fastest, most powerful advertising medium to drastically improve their business.

About the Author

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